Bacardi Limited is not only a leading producer of rums such as Bacardi Superior and Bacardi 151, but it is also dedicated to supporting its corporate responsibility across the globe.

In the US, it actively backs The Century Council, a Virginia-based nonprofit group committed to fighting against drunk driving and underage drinking. The council has established two new programs called Ask, Listen, Learn: Kids, Alcohol Don’t Mix, and Girl Talk: Choices and Consequences of Underage Drinking.

The Ask, Listen, Learn initiative is a unique multimedia program for middle school pupils established in cooperation with Nickelodeon, which is an American cable television channel for kids. The program teaches parents to develop effective discussions with their kids, using accessible resources such as public service pronouncements, discussion brochure, and an interactive online site. Meanwhile, Girl Talk: Choices and Consequences of Underage Drinking was put up for the awareness of mothers and their teenage daughters who engage in alcohol drinking. The program provides a booklet and a website. Mothers only need to visit www.girlsanddrinking.org and they will find various information intended to educate them on the significant role they play in their daughters’ decision to drink alcohol or not.

In the UK, advertising and packaging for Bacardi refers consumers to the Drinkaware online site. There, it gives out guidelines on everyday drinking and on how to respect and enjoy alcohol as part of the consumers’ way of life.

In Mexico, Bacardi Ltd. backs the Transfer Information and Program Planning System’s (TIPPS) initiative of interactive workshops in promoting a culture of responsibility and self-control on alcohol drinking. This Bacardi subsidiary has created a web page that offers details and reference to updated news on alcohol-associated matters.

Moreover, Bacardi Limited, via the European Forum for Responsible Drinking (EFRD), participates in numerous local and instructive programs in collaboration with third party groups, such as education and parent organizations.