The media is a powerful institution that has the power to reach even those from the most remote of places, all over the world. By the turn of the 21st century and right up to the end of the 1990s, the power of the media became even stronger as it turned into a staple provider of information and important events.

In the Philippines, it is through media that people get informed and updated with whatever the government or the nation’s achievements are. GMA Network has been one of the foremost media networks in the Philippines. It has consistently delivered quality service to Filipinos, a reason for the success it has achieved through the years. But besides delivering topnotch public service, GMA has also been one of the most involved companies in the Philippines with regards to charity work.

The GMA Kapuso Foundation is the foremost charity machine of the company. It helps various causes such as disaster assistance and education. Its efforts for education go beyond the normal donations and financial assistance. They make the effort to physically extend the help themselves. In a third world country like the Philippines where many children forgo schooling in favor of working, this help is a big step in assuring that there will be a brighter future for them. Its project “Unang Hakbang sa Kinabukasan (First Step towards the Future)” donates funds to schoolchildren who are in need, no matter where they might be located in the country. The foundation believes that fighting poverty can be achieved through education. This is the reason why Unang Hakbang sa Kinabukasan (UHSK) was launched.

The UHSK project centers its attention on Grade I students from the most far flung areas of the country. It raises funds through private donors to give school supplies to students, teaching materials to public school teachers and even to help renovate and build additional classrooms to accommodate more children.

The company and its foundation will continue to help ensure that many of the Philippines’ next generation achieve a bright future.